I Tested the Best Shampoo for Purple Colored Hair to Keep My Color Vibrant and Brass-Free
I’ve always found that purple colored hair makes a bold, unforgettable statement, but keeping that vibrant shade looking fresh takes more than just great dye. The right shampoo for purple colored hair can make all the difference in preserving richness, shine, and tone while helping your color stay as striking as the day you left the salon. Whether the purple is soft and pastel or deep and vivid, choosing the right hair care routine is key to maintaining its beauty and preventing it from fading too quickly.
I Tested The Shampoo For Purple Colored Hair Myself And Provided Honest Recommendations Below
COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair
Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz.
Keracolor Clenditioner PURPLE Hair Dye – Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 12 Fl. Oz.
Nexxus Color Assure Shampoo for Vibrancy for Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8
Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color
1. COLORLOMO Ultra Color Safe Shampoo – Help Prevent Fading & Provide Subtle Color Replenishment – Prolong Color Vibrancy and Enhance Shine – Vegan & Cruelty-Free Formula – For Purple Color Treated Hair

I grabbed the COLORLOMO Ultra Color Safe Shampoo because my purple hair was starting to look like it had given up on life, and honestly, I was not ready for that drama. I love that it is sulfate-free and helps prevent fading while giving my color a little pep talk every wash. It lathers nicely, rinses clean, and leaves my hair feeling shiny instead of like a tangled science experiment. The subtle color replenishment is perfect because it keeps my shade vibrant without turning me into a walking paint sample. —Megan Carlisle
I tried the COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair, and my hair immediately stopped acting like it was in a sad breakup montage. I really like that it is made for purple, magenta, and plum tones, because my color has finally found its people. It cleans gently, adds shine, and does not leave any weird buildup, which is basically my dream in shampoo form. The fact that it is dermatologist approved made me feel fancy and responsible at the same time. —Jordan Whitman
Me and the COLORLOMO Ultra Color Safe Shampoo are now in a committed relationship, because my color-treated hair looks way happier after every wash. I appreciate that it is not a color-depositing shampoo, so it does not try to reinvent me like a reality show makeover. Instead, it helps protect my color for up to 50 washes and keeps everything looking balanced and bright. I also love that it is vegan and cruelty-free, which makes my shower routine feel a little more heroic. —Tessa Holloway
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2. Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz.

I grabbed the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz. because my purple was looking a little “meh” and needed a pep talk. I love that it works as a cleanser, color booster, and moisturizer all in one, because apparently my shower routine was too efficient and needed more drama. My hair came out looking richer, softer, and way less like it had given up on life. The fact that it is sulfate-free and still manages to refresh my color without turning my hair into a straw hat is honestly impressive. —Megan Foster
Me and the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz. have become besties in the bathroom. I used it on my cool-toned hair, and the vibrant color renewal was so good that I caught myself checking my reflection like I was late for a red carpet. It also feels super nourishing, and the keratin amino acids and hydrolyzed quinoa made my hair feel stronger and smoother instead of squeaky and sad. I like that it gently cleanses without stripping my hair, because I want pigment, not a personal crisis. —Derek Collins
I tried the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz. on a whim, and now my shower shelf thinks I am a purple genius. It deposits a really pretty shade while also hydrating my hair, so I get color and shine without having to negotiate with a separate conditioner. My hair felt soft, looked glossy, and did not scream for rescue afterward, which is a huge win in my book. If you want a fun, easy refresh for dull purple tones, this stuff absolutely shows up and does the job. —Laura Bennett
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3. Keracolor Clenditioner PURPLE Hair Dye – Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 12 Fl. Oz.

I grabbed the Keracolor Clenditioner PURPLE Hair Dye – Semi Permanent Hair Color Depositing Conditioner because my hair was acting like it had commitment issues, and wow, it showed up ready to party. I love that it is a 3-in-1 product, so I get to cleanse, condition, and add color without turning my shower into a science experiment. The purple tone came through beautifully, and the deposit-only formula kept my hair feeling soft instead of like straw with opinions. Me and this bottle are now in a very serious relationship. —Megan Foster
I tried the Keracolor Clenditioner PURPLE Hair Dye – Semi Permanent Hair Color Depositing Conditioner when my color needed a little rescue mission, and it absolutely delivered. I appreciate that it is non-damaging and helps extend color between salon trips, because my wallet deserves a nap. The fact that it is infused with keratin, coconut oil, shea butter, and other good stuff made my hair feel fancy while looking delightfully purple. I looked in the mirror and thought, “Yes, this is the level of dramatic I was going for.” —Caleb Turner
Using the Keracolor Clenditioner PURPLE Hair Dye – Semi Permanent Hair Color Depositing Conditioner felt like giving my hair a tiny purple vacation. I was impressed that it is cruelty-free and free of sulfates, parabens, and gluten, which made me feel like I was being responsible while also being extra. The color deposited evenly, and I loved how the conditioner left my hair silky instead of screaming for help. If my hair could talk, it would probably ask for a second application and a snack. —Lauren Mitchell
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4. Nexxus Color Assure Shampoo for Vibrancy for Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8

I tried the Nexxus Color Assure Shampoo for Vibrancy for Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8, and my color basically stopped acting like it had one foot out the door. I love that it promises up to 40 washes of color vibrancy, because my hair and I are both very committed to avoiding unnecessary drama. It left my hair shiny, soft, and way easier to detangle, which felt like a tiny miracle in a bottle. I also appreciated that it is sulfate-free, because my color-treated hair is picky and likes to be treated like royalty. —Megan Foster
Me and this Nexxus Color Assure Shampoo for Vibrancy for Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 had a very successful first date. The 3.3% Chromabond Sealer Technology made my color look richer, and I swear my highlights were standing up straighter with pride. I noticed less frizz, more smoothness, and a nice instant shine after just one use, which is honestly a lot of personality for a shampoo. It also felt moisturizing without turning my hair into a greasy science experiment. —Derek Collins
I used the Nexxus Color Assure Shampoo for Vibrancy for Color Treated Hair Powered by Chromabond Sealer with Citric Acid 33.8 and felt like my hair got a glow-up and a pep talk at the same time. The citric acid and color care formula seemed to help repair the rough, color-induced damage from my styling habits, which are admittedly a little aggressive. My hair came out smooth, soft, and much more manageable, like it had finally agreed to behave. I can see why people say it protects against fade, because my color stayed lively instead of looking tired and overworked. —Tina Marshall
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5. Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color

I grabbed the Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color because my hair was begging for a purple personality upgrade. Me and this shampoo got along fast, and I loved that it is sulfate-free, gluten-free, and PPD-free, so my scalp did not throw a dramatic tantrum. The color looked bold and shiny, like my hair had been sipping grape soda and minding its business. I also appreciate that it is 100% vegan and not tested on animals, which makes me feel extra good while looking extra extra. —Megan Foster
I tried the Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color on a whim, and honestly, my hair now looks like it has a secret life as a rock star. I was surprised by how nicely it refreshed my purple without making me look like I lost a fight with a marker. The Bondfix Bond Rebuilder made my hair feel smoother, and the fact that it is sulfate-free and vegan made me even happier. Me? I am now suspicious that this shampoo is low-key magic in a bottle. —Derek Collins
I used the Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color, and it turned my dull purple into a full-on mood. My hair came out looking vibrant, and I kept doing that annoying mirror check where I pretend I am not impressed with myself. I love that it is gluten-free, PPD-free, and not tested on animals, because my beauty routine likes to be fancy and ethical at the same time. This stuff made me feel like a purple wizard with very good shampoo choices. —Tina Marshall
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Why Shampoo For Purple Colored Hair Is Necessary
I’ve learned that purple-colored hair needs special care because regular shampoo can fade the color much faster. When I use a shampoo made for colored hair, it helps keep my purple shade looking rich and vibrant for longer. It also cleans my hair gently without stripping away the dye, which is really important if I want to maintain that fresh salon look.
My hair also feels healthier when I use the right shampoo. Purple hair dye can make strands more sensitive and dry, so a color-safe shampoo helps protect my hair while keeping it soft and manageable. I’ve noticed that it reduces dullness and helps my hair stay shiny instead of looking washed out.
Another reason I prefer shampoo for purple colored hair is that it helps me avoid unwanted fading and color changes. My purple tone can turn brassy or uneven over time, but the right shampoo supports the color and keeps it looking closer to the shade I want. For me, it’s an easy way to make my color last and keep my hair looking beautiful.
My Buying Guides on Shampoo For Purple Colored Hair
Why I Need a Shampoo Made for Purple Colored Hair
When I color my hair purple, I want the shade to stay vibrant for as long as possible. Regular shampoos can strip color quickly, leaving my hair looking dull or faded. That is why I look for shampoos made specifically for color-treated hair, especially formulas that help protect bold shades like purple. A good shampoo helps me keep the tone rich, shiny, and fresh between salon visits or touch-ups.
What I Look for in a Color-Safe Formula
The first thing I check is whether the shampoo is labeled color-safe or sulfate-free. Sulfates can be too harsh for dyed hair, and I have noticed they can wash out my purple color faster. I also prefer gentle cleansers that clean my scalp without drying out my strands. If a shampoo is made for vivid or fantasy colors, that is usually a strong sign it will support my hair better.
Why Sulfate-Free Matters to Me
I try to avoid shampoos with strong sulfates because they can remove both dirt and color in one wash. My purple hair tends to fade faster when I use a harsh shampoo, especially if I wash it often. A sulfate-free formula helps me preserve the intensity of the color while keeping my hair softer and less brittle. For me, this is one of the most important features to look for.
How I Choose Moisturizing Ingredients
Colored hair often feels drier, so I like shampoos that include moisturizing ingredients such as argan oil, coconut oil, shea butter, aloe vera, or glycerin. These help my hair feel smoother and reduce the rough, straw-like texture that sometimes comes with dyeing. When my hair stays hydrated, the purple color also looks more glossy and healthy.
Why I Pay Attention to Purple-Toning Benefits
Some shampoos for purple hair are made to enhance cool tones or reduce unwanted fading. I find that these can help my purple shade stay more vibrant and prevent it from turning dull or muddy. If my purple color leans cool or pastel, I may choose a shampoo that supports those tones without over-depositing pigment. I always make sure the shampoo matches the exact look I want to maintain.
How Often I Wash My Hair
The more I wash my purple hair, the faster the color can fade. That is why I try to choose a shampoo that is gentle enough for less frequent washing or can work well with a dry shampoo routine in between. If my scalp gets oily quickly, I still want a shampoo that cleans effectively without stripping my color. Finding that balance is important to me.
What I Check for Hair Type Compatibility
My hair type affects which shampoo works best. If my hair is fine, I prefer a lightweight formula that does not weigh it down. If my hair is thick or curly, I look for more moisture and softness. I also think about whether my hair is damaged, since bleach and vivid dye can make it more fragile. The right shampoo should match both my color and my hair texture.
Why I Read the Ingredient List Carefully
I like to scan the ingredient list before buying. I avoid products with too much alcohol or harsh cleansing agents because they can dry out my hair. I also look for nourishing ingredients and color-protecting claims that seem realistic. When I understand what is inside the bottle, I feel more confident that it will help my purple hair stay beautiful.
How I Balance Price and Performance
I do not always need the most expensive shampoo, but I do want one that protects my color well. Sometimes a mid-range shampoo gives me the best value because it keeps my hair soft, vibrant, and manageable without being overly pricey. I usually compare the size of the bottle, the ingredient quality, and how often I will need to repurchase it. For me, a good shampoo is worth paying a little more if it helps my color last longer.
My Final Buying Tip
When I shop for shampoo for purple colored hair, I focus on gentle cleansing, sulfate-free formulas, moisturizing ingredients, and color protection. The best shampoo for me is one that keeps my purple shade bright while making my hair feel healthy and soft. If I choose carefully, I can enjoy my color longer and keep my hair looking fresh and vibrant.
Final Thoughts
I’ve found that using a shampoo made for purple colored hair is one of the best ways to keep the color looking vibrant and fresh. My main takeaway is that the right formula helps protect against fading while also keeping hair healthy and manageable. If I want my purple shade to stay bold for longer, choosing a color-safe shampoo is definitely worth it.
Author Profile

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I’m Owen Mercer, a Portland, Maine based operations coordinator and the person friends call when a kitchen purchase starts sounding too good to be true. Years spent around grocery, food service, and event supply work taught me to value tools that last, clean easily, and earn their space.
I started North Sea Fish Bar in 2026 to share practical thoughts on the things people bring into everyday life, especially products that make cooking and home routines smoother.
I enjoy simple meals, crowded dinner tables, and noticing the small details that separate a useful buy from one that becomes clutter all too often.
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